Prior to the launch of the Master Chief Collection, a one of a kind collection of all the storied games in the Halo franchise, our client was searching for a way to espouse the rich Halo history we had at hand. They weren't sure whether or not to do an experience for it, and were planning on letting the name of it stand on its own.

After all, it’s Halo.

But we wanted to make an impact.

Key Idea: "The past lays seeds for the future"

There is so much storied history and lore in the Halo-verse that were unexplored - and became amazing foreshadowing for games to come.

Instead of treating the launch of the collection as a stand alone event, we wanted to create an experience that could tie into Halo 5, launching next year.

We created a rich digital mobile first experience where consumers could use their phone to explore the Halo universe, find scenes from old battles, and seek hints for new adventures. We could also use this experience for new Halo ideas and endeavors, creating a truly growing digital experience.

Results: At launch the Master Chief Collection broke sales records, and the experience itself outperformed industry standards across impressions, usage, and more.