During my time at Essence, I had the privilege of starting a new strategic discipline called Trends & Culture.

Not only was I responsible for creative and comms strategy - I was also tasked with bringing thought leadership to the forefront for clients in order to incentivize new thinking.

I worked across Target, The North Face, Universal Pictures and more trying to bring the wild, weird and sometimes mildly interesting to the forefront to create good ideas and better impact.

Resulted in opening up 3 new lines of business for the agency, as well as taking a primary role in new business wins for the agency.